ESA AND MICROGRANT PROGRAM FAMILY SERVICES
Opportunity
Low-income families increasingly have new opportunities to drive their children’s education as states launch education savings account (ESA) programs and other direct-to-family funding programs for covering expenses such as school tuition, tutoring, therapies for special needs students, and instructional materials. Families require guidance to effectively engage in the program and find right-fit education solutions for their children.
Why Outschool.org
Outschool.org connects families and children to the education of their choice. We create interventions based on families’ aspirations and needs.
Since launching in March 2020, Outschool.org has supported more than 125,000 learners and their families. We’ve designed, built, and operated programs that have administered nearly $100M in state funding and private philanthropy directly to families.
Services
Family Engagement & Navigation
One-on-one family coaching, family-facing resources, and vendor recommendations so caregivers can choose the options best tailored to their children’s learning needs.
Personalized communications that drive action, including emails, SMS, social, digital ads, live online events, and more.
Marketing & Communications Strategy
Interviews uncover motivations, values, and obstacles for varying groups of participating families in the programs.
User Research, Interviews & Insights
Impact
Net Promoter Score (NPS) from families
83
Amount of funding Outschool.org helped families exhaust, which would otherwise have been forfeited
$4M
Percentage of 12,500 low-income families we reached
100%
Number of inactive families at risk of being withdrawn from the program whom we converted to active users
1,800
Monthly spending rate was doubled from January to May 2024
2x
Kind Words From Our Community
“Outschool.org brought on an approachable team, strong systems, and technology...I fully support their continued efforts and strongly recommend them.”
“Outbridge has been phenomenal in co-designing work that increases likelihood our scholarship recipients in our program truly benefit from the opportunity. Outbridge truly meets scholarship recipients where they are and collaboratively moves families forward to successful outcomes.”
“When I needed help, I received professional and caring attention from the representative handling my request. That helped me maximize the value received using the grant. The grant itself was very positive for both my kids.”